MC705C8ACPE Ready To Ship

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About MC705C8ACPE:

Freescale Semiconductor announced on March 19th, 2014 the discontinuance of MC705C8ACPE Microcontrollers. All orders for the discontinued product must have been received by Freescale by the last buy date of March 19th, 2015. After the last buy date, Freescale would no longer accept orders for the MC705C8ACPE. Final last ship date by Freescale for the MC705C8ACPE is March 18th, 2016.

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You can request a quote for MC705C8ACPE as Inland Empire Components, Inc. has a limited last time buy available for

Click to here access the MC705C8ACPE Datasheet.

MC705C8ACPE Product Specifications

  • CPU Speed: 2.1MHz
  • Controller Family/Series: M68HC05
  • Core Size: 8bit
  • EEPROM Memory Size: 8KB
  • Embedded Interface Type: SCI, SPI
  • MCU Case Style: DIP
  • MSL:
  • No. of I/O’s: 31
  • No. of Pins: 40
  • No. of Timers: 1
  • Operating Temperature Max: 85°C
  • Operating Temperature Min: -40°C
  • Oscillator Type: External, Internal
  • Packaging: Each
  • Peripherals: COP, POR
  • Program Memory Size: 8KB
  • Program Memory Size: 8KB
  • RAM Memory Size: 176Byte
  • SVHC: No SVHC (17-Dec-2014)
  • Supply Voltage Max: 3.6V
  • Supply Voltage Min: 3V
  • Supply Voltage Range: 3V to 3.6V, 4.5V to 5.5V

What You Should Know About Avoiding Counterfeit Parts

Inland Empire Components, Inc. (IEC) has in place a counterfeit avoidance program which meets industry standards for visual inspection.

We follow an extensive inspection checklist that includes reviewing part markings, packaging dimensions and X-Ray inspection.

Often, customers choose to inspect and test components in their own facility to their specifications. We work with third party approved test houses that provide counterfeit semiconductor detection utilizing methods designed to assist you in making a determination regarding component authenticity.

Third party services range from simple marking and X-Ray inspection to full AC/DC/Functional testing across the entire operating temperature range. Our test house partners provide quick turn times, competitive prices and superior customer service. Testing can be performed to your company’s counterfeit specifications or to generally accepted industry standards such as SAE A6081, SAE AS5553 and IDEA-STD-1010B.

In house and third party partner inspection and testing includes external visual inspection, physical dimension, marking permanency, X-Ray, internal visual inspection with a de-cap machine, OEM date code verification, XRF analysis, blacktop testing, AC, DC & Full Functional Electrical Testing, -150°C to 200°C Temperature Test, Burn-in/Qualification, Solderability Testing and custom requests such as software programs.

There is an excellent free webinar available to watch presented by
SiliconExpert Technologies and Dr. Diganta Das of the University of Maryland CALCE Center on the subject of Counterfeit Electronic Component Detection & Avoidance

Purchasing electronic parts from part manufacturers and its authorized suppliers provides the lowest risk in parts procurement. However, you may encounter part obsolescence, lead time requirements, or unavailability of parts from authorized sources which is the reason parts are purchased from independent distributors such as Inland Empire Components, Inc. There is a need for authentication and screening of parts purchased from such sources to verify their authenticity.

Inland Empire Components, Inc. was one of the first independent electronic distributors to receive the CCAP-101 Certification by Component Technology Institute, Inc. (CTI), Huntsville, Alabama.

According to Elena Malykhina, Technology Journalist in Information Week, Government, DARPA Targets Counterfeit Electronics. The Defense Advanced Research Projects Agency’s SHIELD program aims to develop a method to authenticate electronic components. Elena writes that “A new DARPA program, called Supply Chain Hardware Integrity for Electronics Defense (SHIELD), will focus on the creation of a small component, or dielet, for authenticating electronic parts at any step of the supply chain. The agency is seeking proposals that would “revolutionize electronic authentication with potential scalability and advanced technology not available today.”

DARPA said the dielet would be inserted into an electronic component’s package at a manufacturing site or attached to existing components. Authenticity testing could be performed anywhere with a handheld probe, which would need to be close to the dielet for scanning. A smartphone, or another low-cost appliance, could be used to upload a serial number to a central server. The server would send an unencrypted challenge to the dielet, which would then send back an encrypted answer and data from passive sensors, indicating tampering.

Technology resulting from the SHIELD program would guarantee protection against threats related to counterfeit electronics, such as recycled components that are sold as new, according to DARPA. Other threats include unlicensed overproduction of authorized components or components that failed tests.

The technology would also help identify and reject sub-standard components that have been sold as though they were of higher quality or which have been labeled with a newer date of manufacture. Additionally, SHIELD technology would protect against clones and copies — often of low quality — and parts that have been repackaged for unauthorized applications.

If you are a fan of Marvel comic books and the movies based on many of the characters, this technology sounds like something out of science fiction.  The reality is that military components will often have a self destructive mechanism embedded inside of them.  Awareness of this fact should help to eliminate the danger of counterfeit electronic components.


Through education, inspection and working with a purchasing partner such as IEC, you can virtually eliminate the risk of bad product entering the supply chain.

XC24C44PI In Stock Ready To Ship

Today we are highlighting one of more popular obsolete parts that we have in stock ready to ship to you today.

The XC24C44PI is a hot selling Serial Nonvolatile Static RAM.

The XC24C44PI Nonvolatile RAM enables fast read and write access to any address and retains data when power is disrupted.

The Xicor “XC24C44PI” Nonvolatile RAM is used in all types of applications including medical devices, metering, industrial automation and automotive electronics. These parts are obsolete but still widely used by original equipment and contract electronic manufacturers.

Inland Empire Components, Inc. still has a significant quantity in stock of the Xicor XC24C44PI product and can deliver them to you usually within 24 – 48 hours.

Contact or call Dana at 951-245-6555 for a quote on the Xicor X24C44PI parts.


Ready To Replace Your Outdated Circuit Board?

Hard-to-Find-EasyAre you ready to replace your current but outdated populated circuit board (PCB) with a new design?

If so, it may be time to re-engineer your old PCB. You can re-engineer an old PCB to current standards and replace obsolete components with new ready to purchase parts with project based reverse engineering. Often there is no limit on the board size or the amount of components whether through hole, surface mount or mixed.

Re-create lost or missing PCB manufacturing files or update an existing PCB with new capabilities. Reverse engineering enables you to take your current PCB and update it with a new circuit board that is structurally, functionally, and operationally identical to the board you are using now. Updating your old PCB has a number of benefits including utilizing up-to-date technologies, methods, and materials.

Unforeseen issues can occur in your organization that will necessitate reverse engineering your current PCB.  If your engineer has left your company and no one else knows what to do with the files, a good reverse engineering service provider will take the files and convert them into industry standard formats. These files can be used to make prototypes and production quantities of boards.

If you are faced with a PCB supplier that has gone out of business you can get the board reverse engineered within 4 – 6 weeks and many times faster with a rush order.  In order to copy or re-engineer a printed circuit board, every component on the board is identified and a draft bill-of-material for the project is created.

Best practices include a high resolution image of the PCB which is then blown up and mounted. The electronic components are taken off the circuit board and bonded to the photocopy of the circuit board. Values are measured for capacitors and resistors and notes are made on the bill-of-material. Once the BOM is complete, the electronic components are purchased.  A calibrated scanner is used to scan the board to recreate the trace pattern which enables the new bare boards to be created.  Once this process is complete and the assembled sample is sent and approved by the client, the final printed circuit board is used for duplication.

Scanning solutions include the ability to utilize fully stand-alone scanner- based re-engineering systems that enable the creation of CAD data (DXF/Gerber/Drill/CNC) from existing multilayer PCBs, parts, stencils, drawings, microfiche, PDF files, X-Ray images, etc. This allows for accurate reverse engineering and precise reproduction of data to exact FORM, FIT and FUNCTION for today’s high density PCB board designs, complex parts and tooling.  Contact or call us to discuss your reverse engineering needs.

Dana Jiron
Business Development

What is a “Trusted Source” of Supply?

Beginning November 15, 2012,  the U.S. Defense Logistics Agency (DLA) requires suppliers who are awarded contracts to supply electronic parts (in the FSC 5962 category) to use SigNature DNA marking from Applied DNA Sciences, Inc. Also, it was announced by the DLA that “effective immediately, only trusted sources who comply with Deoxyribonucleic Acid marking requirement in DLAD 52.11-9074 are eligible to receive FSC 5962 awards from DLA. There are no exceptions.” and that “trusted sources will be reimbursed through a CLIN for ‘Contractor DNA Marking’ in the award document. Those companies will be reimbursed for one license per year.”

In the ongoing effort to combat counterfeiting, remarking and theft, the U.S. Government has contracted with the sole source provider of botanical-DNA based security services, Applied DNA Sciences, Inc.

No doubt the effort to combat bad parts will continue to create many different solutions for OEM, CMs and ODMs.

So what is a “trusted source” of supply? For the purpose of this blog post, sourcing from a trusted source of supply will have to be defined by your organization. If you are a government contractor or subcontractor, guidelines and mandates have already been established. If your business model doesn’t include government customers, it is still worth defining your “trusted source” of supply.

The “Trusted Foundry Program” is managed by The Defense Microelectronics Activity (DMEA). The DMEA was established by the Office of the Secretary of Defense (OSD). The DoD Instruction 5200.44, Protection of Mission Critical Functions to Achieve Trusted Systems and Networks (TSN) requires that;

 “In applicable systems, integrated circuit-related products and services shall be procured from a trusted supplier accredited by the Defense Microelectronics Activity (DMEA) when they are  custom-designed, custom-manufactured, or tailored for a specific DoD military end use (generally referred to as application-specific integrated circuits (ASICs)).”

Accredited Trusted Foundry Suppliers have appointed a representative to ensures the electronic part is trusted from the design, mask, foundry, packaging, assembly and test services.  This chain of protection applies to parts identified as requiring “Trusted Product Flow”. Accredited Trusted Foundry Suppliers are not required to apply these stringent rules to commercial product flow.

Protecting our national defense is a critical goal of the “Trusted Foundry Program”…but what about protecting your company?

Procurement from a “Trusted Source” is quickly evolving into short Approved Vendor Lists (AVL’s) with requirements designed to weed out the uninformed and untrained. The barrier to entry in the aftermarket electronic component distribution market place has risen to great heights with standards and regulations increasing every year.

What have I learned from my customers about the definition of being a Trusted Source of Supply?

The words quality and trusted can be used and overused until it becomes a cliche’. To say we are a perfect supplier would be an overstatement.  I am proud of our commitment to getting it right as opposed to being right. I am proud of my team to make adjustments and provide solutions when you can not get the product you need when you need it.

I (we) have learned to:

  1. communicate and respond to you regarding RFQs, questions and potential issues or recommendations
  2. provide education to you so you can make an intelligent informed decision about your buying choices
  3. continue to be members of ERAI and read the daily alerts for reported bad parts and questionable suppliers
  4. choose our suppliers wisely based on their ability to communicate and respond
  5. recommend testing parts, cross references and other alternatives to a circuit board redesign
  6. stay on top of changes in our industry by attending trade shows and reading industry updates
  7. keep an eye out for the best and latest technology and changes that will benefit you

This list is not all inclusive and my definition may not match up with your definition of being a trusted supplier.  

I’m interested. What is your definition of a “Trusted Source’ of Supply?

You can email your response to

Inland Empire Components, Inc. provides customers with safe electronic purchasing supply chain solutions.

Contractors Must “Eliminate and Abolish” Counterfeits per NDAA Section 818

fakeEvery industry has an association of professionals that come together to master mind solutions and protect the interests of its members.

The ERAI provides independent distributors and the marketplace it supports with educational opportunities and ethical guidance for electronic distributors who solve supply chain issues for customers.

On January 3, 2013, President Obama signed into law the $633 billion 2013 National Defense Authorization Act (“NDAA” or “Act”) (H.R. 4310).  Within the 2013 NDAA are directives to protect the nations critical systems and networks from counterfeit electronic parts and to stop parts that may contain hidden codes designed to corrupt machines and networks.

Carl Levin, US Senator from Michigan’s website noted that 1800 incidents of chinese counterfeit parts were discovered in the Air Force’s largest cargo plane, in a Navy surveillance plane and in assemblies intended for Special Operations helicopters.

The Senate Armed Services Committee report dating back to May, 2012 stated that the U.S. Air Force says that a single electronic parts supplier, Hong Dark Electronic Trade of Shenzhen, China, supplied approximately 84,000 suspect counterfeit electronic parts into the DOD supply chain.  Parts from Hong Dark made it into Traffic Alert and Collision Avoidance Systems (TCAS) intended for the C-5AMP, C-12, and the Global Hawk.  In addition, parts from Hong Dark made it into assemblies intended for the P-3, the Special Operations Force A/MH-6M, and other military equipment, like the Excalibur (an extended range artillery projectile), the Navy Integrated Submarine Imaging System, and the Army Stryker Mobile Gun.

I pause and ask myself why the DOD would purchase parts for critical systems without confirming the pedigree and source of product?

Regardless, the focus is now on mandating suppliers eliminate and abolish counterfeits.  Our company and the ethical colleagues in my industry have been working on eliminating and abolishing counterfeits since we opened our doors for business. In fact, when our intellectual property and electronic manufacturing moved to China, counterfeiting became a predictable by-product. A visit to China or your local China Town will reveal a veritable trove of counterfeit products. Although China is not the only place on the planet that originates counterfeits, I recently read an article about the wealthy women of China purchasing luxury goods outside of China because of their countries reputation for bogus products.  With fake Chanel, Louis Vuitton’s, and Hermes Birkin’s, you can’t blame them for “eliminating and abolishing” their purchase of fake purses!

Here is a recent article about the five most insane examples of counterfeiting and it includes U.S. Military Hardware, cigarettes, entire companies like Apple, Ikea and NEC, prehistoric fossils, and fake I.D.’s for underage U.S. children.

There are necessary steps that must be taken to screen suppliers and electronic parts.

Inland Empire Components, Inc. has made a significant investment in ongoing training, communication with suppliers and customers and a robust screening process that escalates to full testing of parts depending on customers needs.

If you choose to read further about contractors responsibilities as mandated by the U.S. Government, I’ve provided the link and some of the language below.

You can find the reference to NDAA and Section 818 regarding counterfeit mandates here.

Buried on page 199 of the 565 page document is the mandate to improve contractor systems for detection and avoidance of counterfeit electronic parts. Below is a copy of the section addressing the need to abolish counterfeits.

(1) IN GENERAL.—Not later than 270 days after the date
of the enactment of this Act, the Secretary of Defense shall
implement a program to enhance contractor detection and
avoidance of counterfeit electronic parts.
(2) ELEMENTS.—The program implemented pursuant to
paragraph (1) shall—
(A) require covered contractors that supply electronic
parts or systems that contain electronic parts to establish
policies and procedures to eliminate counterfeit electronic
parts from the defense supply chain, which policies and
procedures shall address—
(i) the training of personnel;
(ii) the inspection and testing of electronic parts;
(iii) processes to abolish counterfeit parts proliferation;
(iv) mechanisms to enable traceability of parts;
(v) use of trusted suppliers;
(vi) the reporting and quarantining of counterfeit
electronic parts and suspect counterfeit electronic
(vii) methodologies to identify suspect counterfeit
parts and to rapidly determine if a suspect counterfeit
part is, in fact, counterfeit;
(viii) the design, operation, and maintenance of
systems to detect and avoid counterfeit electronic parts
and suspect counterfeit electronic parts; and
(ix) the flow down of counterfeit avoidance and
detection requirements to subcontractors; and
(B) establish processes for the review and approval
of contractor systems for the detection and avoidance of
counterfeit electronic parts and suspect counterfeit electronic
parts, which processes shall be comparable to the
processes established for contractor business systems under
section 893 of the Ike Skelton National Defense Authorization
Act for Fiscal Year 2011 (Public Law 111–383; 124
Stat. 4311; 10 U.S.C. 2302 note).

Inland Empire Components, Inc. provides customers with safe electronic purchasing supply chain solutions.

How We Find Components

How We Find Components

Let me be blunt. If you are the one assigned to find components at your facility, your job may be challenging to say the least.  Everyday we talk to buyers and engineers who are frustrated with having to find components.

Here is a great real life example of what I’m talking about. First, I will leave the name of the customer anonymous for obvious reasons. Several months ago, one of our OEM customers approached us about their need to buy an obsolete part. The part is a popular programmable logic device that went end-of-life.  Our customer made a business decision and decided not to purchase the parts which were announced obsolete.

The result was that our customer ended up needing a significant quantity of the parts. First they went to their original supplier who said  some version of “sorry…no more parts”. Next, they came to us for help.  They called us to find components for them. Flash forward 5 months later…our customer did not purchase the parts quickly when they were quoted and our vendor sold them elsewhere.

Independent Distributors operate from a different business model then say…Avnet, Arrow (which got into the business when they bought Converge), Digikey, Newark and Future Electronics.  Our business model requires us to find components in a fast moving marketplace devoid of scheduled orders and 20 week lead times.

Although we advice our customers to place their orders immediately and not wait, often they have to get multiple signatures just to get the parts purchase. where the franchised and authorized distributors offer new parts directly from the manufacturer.

We continue to source parts for the customer and as we sift and sort the good parts from the questionable, our customers frustration mounts. They operate under the constraints of a bureaucracy that it slow and cautious. We operate from a volatile marketplace sometimes akin to the stock market.  It’s the wild west when you have to find components that are either obsolete or back ordered for 40 week.

Recently a customer asked us to source a very difficult part.  We subscribe to multiple online electronic component trading platforms.  The annual investment to belong to these services is significant.  We have multiple OEM customers who act as vendors when they wish to sell off some of their inventory. We re-market these electronic components when we are confident that the product meets the customers expected standards.

NAPM-San Fernando Valley Supplier Night 2012 Really Was A Blast!

Michelle Moore of Inland Empire Components, Inc. at NAPM Supplier Night 2012

Once of our favorite customers sent us an invitation to attend the NAPM-San Fernando Valley 2012. The email subject line said “Supplier Night Will Be A Blast”.   Michelle Moore and I packed up our business cards and gathered a few back scratchers for the trip from Lake Elsinore to Granada Hills.   Michelle and I have had many adventures over the years including flying to New York and staying in Manhattan for a massive supplier event.

I put my expectations aside because if you’ve been around as long as we have you learn to enjoy the ride.

If you listen to John and Ken on KFI talk radio for any length of time you would think that California businesses have all packed up and moved to surrounding states.  The media would have you believing that it’s impossible to own a business in the Golden State.  One of the benefits of attending an event like the NAPM-San Fernando Valley 2012 is the reinforcement that California business people ROCK.

…yes, John and Ken have a point about retirement abuses and our village idiot government…but that’s another post. I’ve made a decision to turn the radio off and replace the negative with positive messages.

Michelle and I know how to have a good time.  We talked and laughed all the way to Granada Hills.  I mentioned to my partner and husband, Ron Jiron, about driving my Honda Odyssey up the windy road to the Odyssey Restaurant.  He told me when he was a young boy he lived near that street and would ride his bike down that road!

The stage was set for a magical night.

Our daily business activity includes cell phones, crummy VOIP phones, emails, faxes and computer screens.  Heck, the front door of our business is usually locked to avoid the wandering solicitor trying to unload some bad-smelling perfume and tasteless chocolate.

NAPM-San Fernando Valley 2012 Supplier Night began with booths for suppliers to share their capabilities and refreshments in the corner of the room.  The turn out was truly inspiring.

Check out the slide show of the event by clicking here.

People prefer to do business with people they like, trust and know.  Anytime I get out of the office and attend an event of like-minded people, this fact is always reinforced.  When we started our business in 1989, we didn’t have all the technological tools. While technology is convenient, it’s the human interaction that counts.

On the surface you would think the agenda for the evening was to buy and sell products and services.  The fact is, most of the people in the room have already mastered the art of business transactions.  What I experienced was a focused effort to support the NAPM-San Fernando Valley Scholarship Program designed to assist a deserving student with education expenses.

The evening was a microcosm of everything that is great about business.  The gathering demonstrated the power of professionals being able to execute an event on behalf of the community.  Our communities always benefit when we assist in lifting up the intelligent ambitious children longing for an education.

NAPM-San Fernando Valley organized a truly successful event. It appeared to me that the dinner room was packed.

As a former board member of The Professional Women’s Roundtable , Temecula, I was involved in organizing an event that include Erin Brockovich as the key-note speaker.  Organizing and executing the event was a challenging experience.  Not everyone on the planning committee saw eye to eye.  Coordinating such an event took focus, diplomacy and sheer sweat equity.

It takes a tremendous amount of effort and volunteerism to put events together.

I tip my hat to the board and organizers of NAPM-San Fernando Valley Supplier Night 2012.

The Hottest Product Since The iPhone? Rapid Digital Manufacturing Reviewed

The coolest thing I saw (besides my customers) at the Del Mar Electronics Trade Show 2012 was the latest in local 3D printing machines.  Ironically, I got a call from my brother who displayed more excitement then I’ve ever heard from him before.  He told me that he had just signed up for the new program called Rapid Digital Manufacturing over at Saddleback College in Mission Viejo, California.  If you type in “Rapid Digital Manufacturing” into Google, the first entry in the natural search is the Saddleback College program. That my friends, is the wave of the future.

My brother, who happens to be a genius in my opinion, is very astute at pointing out future trends. Despite our differing conspiracy theory conversations, he has been fairly accurate over the years. The Rapid Digital Manufacturing program is challenging from what I hear.  It requires a unique set of skills to learn the software and multiple pieces of laboratory equipment.

Here’s the most interesting aspect of all this…there are jobs waiting to be filled once a person successfully completes the certificate program.  That revelation indicates to me that the hottest product since the iPhone may end up being the 3D printer.

YouTube took content creation to the masses by providing a platform for everyone to upload their vidoes .  I have experience at this first hand as my daughter has over 17,000 subscribers on her YouTube account.

MakerBot Industries’ Replicator won the best of emerging technology award at the Consumer Electronics Show and 3D Systems’ Cube 3D printer is MakerBot’s foremost competitor in bringing user-designed objects to the masses. Right now the prices of these printers are a bit high for mass distribution but as prices come down the uses for an at home 3D printer are amazing.

To get 3D plans for the 3D printer requires either knowledge of AutoCad to create your own design or MakerBot has a community site called Thingiverse which provides access to 3D plans.

My son who is 8 years old is constantly creating props for his videos.  These props include a life size chain saw, a black “United Express” credit card and he is working on a fake cinder block.  His prop requests are rapid and often.  He stated that he wanted a real hover board shown in the movie “Back To The Future” for his birthday and he wants it to really “hover”.  He drew plans on how he was going to make the first hover board work.  I told him he needs to take a Physics class as soon as possible.  Imagine millions of budding engineers and scientists having access to 3D printers in their garages?  Truly we are looking at a future generation being able to create products almost on demand.

MakerBot’s cool 3D printer is demonstated in the video below.

Inventory Stock Checks and the Death of Common Courtesy…

Last week my sales team and I were discussing the nasty behavior from suppliers who answer the phone when we call for a stock check.
Calling vendors and sourcing product is an activity we are very good at.

The majority of our vendors are GREAT people happy to hear from us.

Then there’s the handful who act like they’re selling the last batch of gold that exists on the planet and we are lucky to have them on the phone.

Quite frankly, I don’t really care if a supplier mixes ego into the stock check activity because there is some entertainment value talking to a challenging sales person. If fact, our contract and original equipment manufacturers customers have made comments that talking to us is like a breath of fresh air.

(Check out the testimonials on our website by clicking here).

Many just turn the sourcing activity over to us because…well…they have better things to do than talk to challenging sales people.

Our industry tends to attract the type of sales person that enjoys extreme sports and all night parties (although none of them work at Inland Empire Components, Inc.) This behavior can result in a cranky irritated stock check void of common courtesy.

Selling obsolete and long lead time electronic components is at times akin to running a stock brokerage.

Not that my partner and I have ever owned a stock brokerage but I’ve seen the Wall Street movies and Trading Places is one of my all time favorites.

Our industry is intricately tied to supply and demand. This can cause our phones to blow up with desperate customers being quoted 40 week lead times. Despite this fact, the industry has taken on some of the characteristics of the crashing housing market. (New houses mean new microwaves, televisions, refrigerators, and whole house communication systems).

As most of you know, the housing crash has caused a lot of people to get really cranky. That event coupled with the feeling of uncertainty perpetrated by the media just fuels the fire of the agitated sales person.

The fact is a circuit board redesign is a costly business decision so our customers keep us busy.

Any major interruption in the supply chain makes for frantic buyers and engineers. Like many industries, our market is made up of people with often conflicting agendas and goals. In our business, you have the end customer (buyers and engineers) managing critical and often obsolete component purchases. Their goal is to source product fast and product had better be new and original.

Contrast that with the rare but difficult supplier who thinks they are selling Rhodium. Parts that are being quoted by three other distributors at a nickel are quoted at seventy cents because the stockist perceives to have in their possession the only parts in the universe.

Here’s the problem with that philosophy. I know how many customers are on my list in any given year. I know what a customer is worth. The real money isn’t made on screwing the customer on a one time deal to make a quick hit. Fair honest dealings is not some old-fashioned notion. It is sound business advice akin to the laws of the universe.

The perception that business is “war” is acknowledged. That just hasn’t been my experience over the last 23 years. Granted, some of my competitors have made a lot more greenbacks than me. The majority of my competitors are also my customers so we have a dichotomy here. I sell to and buy from my competitors and they do the same. Really, I’m in one of the greatest businesses on the earth. We really love what we do. It’s never boring and like jumping into a fast-moving river full of rapids everyday.

The real money is made with relationship building resulting in back-end business. Let me give you an example of what I mean about backend business. Depending on the year we can have 1,400 plus customers buying from us. Applying the 80/20 rule of business (meaning we do 80% of our business with 20% of our customers)
results in our top customers placing multiple purchase orders year after year and some for 2 decades now.

Attrition happens, customers go out of business or change their business models so we continue to market our business. We don’t make the majority of our income from the 80%.

Still we can’t predict which OEM or CM will move from the 80% category to the 20%. We don’t know who will connect with us long-term because unless you’ve invested heavily in psychics, algorithms and data…market conditions change.  Purchasing agents leave and get replaced.  The new purchasing contact may hate us because we remind them of their ex-wife or ex-husband. They find another supplier that reminds them of their new girlfriend or boyfriend.

The value is made in the relationship. Will the relationship always be monetized? No. But that depends on how you define monetization. After so many people lost their houses, had their retirements raided and in my case, lost my daughter, the real monetization is in common courtesy.

…and humanity.

It doesn’t mean we won’t stop working our tail off to provide the very valuable service we provide to our customers…supplying diminishing electronic products and asset conversion. And we certainly know how to hold our own against the most challenging suppliers in the business.

But we will continue to do it with elegance and value.

Ridiculous price jacking and outright offensive behavior because a supplier happens to have in their possession a line item that is being affected by supply and demand forces is short sighted. Prices will rise and fall on market conditions. That’s a reality in our very competitive business.

I’m not against making a fair buck. My customers pay for the value we bring to providing a solution to their problem. Typically the problem is their manufacturing will be interrupted if we don’t provide the product they need.

Basic common courtesy is always preferred in any business transaction.

Ironically, I traveled to Atlanta for a conference a couple of weeks ago and happened to be staying at the Omni CNN head quarters. I went on the behind the scenes CNN Tour.

On tour at the CNN headquarters in Atlanta

Here is the view from outside my hotel room at the Omni CNN Atlanta

Check out my pictures. Up on the giant screen in the food court was this crazy video of a bunch of extreme politicians from Greece. One of the men in the video got violent.  Then the news turned to the question “Does Common Courtesy Still Exist in Politics?”.

Just the last two months I’ve traveled to Washington State, Georgia and New Mexico.  I went to San Diego and San Fernando Valley’s Granada Hills.    In every case I can say that Common Courtesy Still Exists in Business and fortunately you can find it at Inland Empire Components, Inc. .

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